I think the problem with our campaign was that there was a lack of consistency throughout the ads. Another problem we ran into was how to transform the historical figures into something that a tween would think is funny. I liked the explorer theme and wish to continue down that path except this time i think it might be better if we created a narrative to entice the viewer. Stories are what makes the world interesting, and I think the single image with the line "what if _______ had a cell phone" could be taken a lot further. Perhaps dividing up the ad into small comic book like sections would break it up to allow your eyes to flow throughout the image instead of jumping around.
