Maps & Atlases - Solid Ground from FatCat Records on Vimeo.

Here's a video from one of my all time favorite bands; Maps and Atlases. This video was directed by Taryn Gould and Emily Kowalczyk.

There are a couple of reasons why I posted this video even though it has nothing to do with sex or how women are portrayed in most music videos. The most obvious being that this was directed by two women, and secondly, this video is beautifully captured without the use/need for sex appeal. That's what I really like about this video is the fact that it's all about the art, the ability to make a music video where it tells a short story, has innovative, creative shooting techniques, and is visually aesthetically pleasing. What this does is allow the viewer to focus on the music, which is the whole point of making a music video! Not the idea of releasing a single, then making a video for that song which isn't really about the song, more so of a way to show off, either girls, money, power, or all of the above. In the video for "Solid Ground" the music is integrated with the video. (See the description below the video on the Vimeo site.)

Favorite Ad Campaign

My personal favorite ad campaign is from a Chipotle radio marketing campaign in which two guys compose one minute short songs about burritos. The lyrics are witty and catchy like in the song "Life is Burritoful" with a chorus of "Life is burritoful, life is fajitaful, everything's keen with rice and some beans, life's okie dokie, getting down at Chipotle. Chipotle will brighten your day!" It's just a nice and clean ad, no pressure, everything is "keen" as they say and that's what I really like about it. It's not a high priced, flashy, and expensive ad, it's just a good old toe-tappin tune can sing along with and that is very appealing to me. My other favorite songs lyrics make no sense but it doesn't really matter;

"Burritos make you crazy
Burritos get you high
Burritos make you happy and you don’t know why

They full of rice and beans
They can set your sould free
They’re almost as good as swimming with manatee

But why would you even go swimming in a no wake zone
When you can have a nice burrito right here at home
So go swimming if you want to with or without a manatee
don’t forget the best burritos come from chipotle
the best burritos come from chipotle
the best burritos come from chipotle

You can go swimming if you want to with or without a manatee
don’t forget the best burritos come from chipotle"

Now who doesn't love a fun song about burritos and manatees?