Maps & Atlases - Solid Ground from FatCat Records on Vimeo.

Here's a video from one of my all time favorite bands; Maps and Atlases. This video was directed by Taryn Gould and Emily Kowalczyk.

There are a couple of reasons why I posted this video even though it has nothing to do with sex or how women are portrayed in most music videos. The most obvious being that this was directed by two women, and secondly, this video is beautifully captured without the use/need for sex appeal. That's what I really like about this video is the fact that it's all about the art, the ability to make a music video where it tells a short story, has innovative, creative shooting techniques, and is visually aesthetically pleasing. What this does is allow the viewer to focus on the music, which is the whole point of making a music video! Not the idea of releasing a single, then making a video for that song which isn't really about the song, more so of a way to show off, either girls, money, power, or all of the above. In the video for "Solid Ground" the music is integrated with the video. (See the description below the video on the Vimeo site.)